About Us

We are a leading M&A advisory firm for the software-tech and IT-services sectors

Let us introduce ourselves

33Equity is a leading M&A advisory firm for the software-tech and IT-services sector, supporting clients across Europe and North America. Armed with industry experience, corporate finance expertise, and battle-hardened M&A negotiation skills, we are uniquely equipped to realize the maximum value for our clients.

For founder led businesses and fast-growing disrupters, we have a proven track record in raising capital with the best conditions and ultimately achieving exits. We advise private equity-owned businesses on either buy or sell-side transactions. In addition, our vast and varied experience also includes acting for publicly listed companies on various transactions such as divestitures of subsidiaries or acquisition of target companies.

Geert Kruiter

PartnerLinkedIn

Geert has more than 25 years of experience in M&A, with a strong focus on the software-tech sector and advising clients across the world. He started his career as a software entrepreneur, providing him with a first-hand understanding of software businesses, technology and the challenges faced by their owners and management teams.

After successfully selling his own business, Geert established the European division of a Canadian software company. He subsequently moved into M&A advisory, where he has spent the past two decades assisting software companies and their shareholders with growth, strategy, acquisitions and divestments.

His background gives him a unique perspective on software businesses and their value, combining the experience of an industry insider and entrepreneur with more than two decades as an M&A dealmaker.

Houman Younesian

PartnerLinkedIn

Houman has more than 12 years of experience in M&A and corporate finance, with a strong focus on software-tech and IT-services companies. Throughout his career, he has advised entrepreneurs, management teams, private equity investors and corporates on a wide range of domestic and cross-border transactions.

His experience covers both sell-side and buy-side M&A, from transaction origination and strategic positioning through negotiations and execution. In addition, Houman has advised private and publicly listed companies on financing and debt advisory mandates, giving him a broad corporate finance perspective alongside his M&A expertise.

At 33Equity, Houman works closely with software and technology companies and their shareholders throughout the entire transaction process, combining sector knowledge, financial expertise and a hands-on approach to deal execution and negotiation.

Houman holds a Master’s degree in Econometrics, with a specialization in Quantitative Finance, from Erasmus University Rotterdam and a Bachelor’s degree in Mathematics from Leiden University.

Our experience

We have worked with companies of all sizes in the technology sector. Our experience teaches us that executing winning strategies in complex M&A transactions is a total team effort. We pride ourselves on being team players and relish the opportunity to join forces with members of our client's team and together execute a winning strategy.

The best business owners and managers know when to bring in external expertise to prepare them and set them up for a successful outcome. Do not hesitate to contact us for a free exploratory call where we can exchange our vision, experience, and learn from each other.

take a look at

Our Services

Mergers and acquisitions are high-stakes, complex, and time-sensitive. At 33Equity, we provide expert guidance for both buyers and sellers, ensuring every transaction maximizes value, minimizes risk, and aligns with your strategic goals.

M&A Sell-side Advisory

Selling your business can be overwhelming. How do you maximize value while ensuring confidentiality? We streamline the process, identify the right buyers, and help you secure a deal that reflects your company's true worth.

M&A Buy-side Advisory

Acquiring a company is a high-stakes decision. Overpaying, hidden risks, and failed integrations are real threats. We help you find the right target, assess its true value, and guide you through a seamless transaction.